![]() The Concept: "Real Men of Genius" salutes. She immediately thought of Bickler as the perfect candidate to sing them. ![]() It was musician and producer Sandy Torano who DDB approached to write a "cheesy 80's song" for the commercials. Bickler's performance in the commercials reminds us of his " Eye of the Tiger" theme song to " Rocky III." The ad agency responsible for this clever marketing campaign was DDB Worldwide Chicago. What makes the spot so infectious and damned funny is the deadpan, deep-voiced delivery of the main voice over - done by Pete Stacker (thanks rootbeer277!), coupled with the 1980's rock ballad stylings of David Bickler, the former lead singer of Survivor. I suppose they didn't want to equate their salutees with the firefighters and police officers who lost their lives trying to save people trapped in the World Trade Center and Pentagon.) These ads even received the world’s most prestigious advertising award in June, 2005: the Grand Prix for Radio, at the 52nd Annual International Advertising Festival in Cannes, France. (The name change came after the Septemterrorist attacks. ![]() Originally titled "Real American Heroes," these spots debuted in 2001 and instantly became a hit. One of the most hilarious and effective advertising campaigns of the early 21st century was the Real Men of Genius line of radio and television spots, advertising Bud Lite beer for the Anheuser-Busch Corporation, an international brewer headquartered in St.
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